ABOUT TANDEM
ABOUT TANDEM
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Tandem is a UX consultancy founded by Tali Rosen Shoham, a UX leader with over 15 years of experience driving research strategy and product innovation at Google, Meta.
Tali has built and led UX research teams for some of the world’s most impactful B2C, B2B, and service products. Her teams' work has shaped product direction, informed high-stakes decisions, and contributed to measurable business outcomes for products used by tens of millions of users worldwide.
TANDEM'S APPROACH
TANDEM'S APPROACH
Meaningful outcomes happen when UX, research and business strategy move together — in tandem.
Whether guiding early-stage startups or supporting mature organizations, our model is based on close collaboration, strategic alignment, and real-world experience. We don’t deliver theory — we bring proven methods, tailored for your context.
What sets Tandem apart is the depth of practical, industry-tested expertise we bring to every engagement. Our services are delivered by a seasoned professional who has operated at the highest levels of tech and product development.
Accessibility Statement
Accessibility Statement
At TANDEM UXR, we are committed to making our website accessible to people with disabilities, ensuring a fair and user-friendly browsing experience for everyone.
This website has been developed in accordance with Israeli Standard 5568 and the international WCAG 2.0 Level AA guidelines. For example: all images have been assigned alternative texts, color is not used to convey meaning, a simplified content hirarchy has been applied, there are no videos or animations over 3 seconds serving as background.
Despite our efforts, some parts of the website may not yet be fully accessible. If you encounter any difficulty, we’d appreciate your feedback so we can work to resolve the issue promptly.
For accessibility-related inquiries contact Tali Rosen Shoham at TandemUXR@gmail.com.
הצהרת נגישות
הצהרת נגישות
אתר זה הונגש על פי המלצות התקן הישראלי (ת”י 5568) לנגישות תכנים באינטרנט ברמת AA ומסמך WCAG2.0 הבינלאומי.
במהלך בניית האתר בוצעו התאמות על מנת לאפשר לאנשים עם מוגבלות לגלוש בצורה נוחה ככלל הגולשים, ולאפשר שימוש מיטבי בעזרים טכנולוגים אם נדרשים. למשל: לכל התמונות נוסף טקסט חלופי, האתר נבנה בהיררכיית תוכן פשוטה יחסית, לא נעשה שימוש בצבע לבדו כדי להעביר מידע, אין באתר רקע בצורת וידאו או אנימציה של מעל 3 שניות.
למרות מאמצינו, ייתכן כי ישנם חלקים אשר לא הונגשו בצורה מלאה עדיין. אנא דווחו על כל בעיה בנושא נגישות לטלי רוזן שוהם באימייל: TandemUXR@gmail.com.
Privacy Policy
Privacy Policy
Your privacy matters to us. At TANDEM UXR, we are committed to protecting your personal information in accordance with Israeli privacy regulations.
When you use our site, we may collect information such as your name, email address, and details you provide through online forms—for the purpose of communication, meeting coordination, or improving our services.
We do not share your information with third parties without your consent, unless required by law.
You may contact us at any time to review, correct, or delete your personal data at TandemUXR@gmail.com.
Terms of Use
Terms of Use
Your privacy matters to us. At TANDEM UXR, we are committed to protecting your personal information in accordance with Israeli privacy regulations.
When you use our site, we may collect information such as your name, email address, and details you provide through online forms—for the purpose of communication, meeting coordination, or improving our services.
We do not share your information with third parties without your consent, unless required by law.
You may contact us at any time to review, correct, or delete your personal data at TandemUXR@gmail.com.
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